News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Behind the scenes with #2025Analytics Keynote Dick den Hertog

We’re in the countdown to the 2025 INFORMS Analytics+ Conference, in Indianapolis, Indiana, April 6-8, when more than 700 leading analytics professionals and industry experts will come together to discover new solutions to business problems, connect and network, and celebrate excellence in the field.   Joining me to help build the excitement for this year’s conference is Dick den Hertog, professor of Operations Research at the University of Amsterdam, who will be sharing a sneak peek of his keynote presentation titled, “Analytics for a Better World,” which will showcase the transformative potential of analytics in enabling non-governmental organizations (NGOs) to make a...

The post Behind the scenes with #2025Analytics Keynote Dick den Hertog appeared first on Resoundingly Human.

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INFORMS
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asmith@informs.org
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Researchers Find that ‘Native Advertising’ Builds Credibility, Not Perceived as “Tricking” Visitors

Researchers Find that ‘Native Advertising’ Builds Credibility, Not Perceived as “Tricking” Visitors

News Release, December 2, 2019

CATONSVILLE, MD, December 2, 2019 – The concept of “native advertising” has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that native advertising, which mimics non-advertising content, could serve to deceive web site visitors.

The Costly, Life-Disrupting Consequences of Poor Diabetes Care

The Costly, Life-Disrupting Consequences of Poor Diabetes Care

The New York Times, November 25, 2019

Diabetes, whether Type 1 or Type 2, may be the most underappreciated, misunderstood and poorly treated of all common medical problems, and many of the more than 30 million Americans affected by it are paying dearly with their health and lives as a result.

New Research Finds That Firms Are Penalized For Creating Gender-Diverse Boards

New Research Finds That Firms Are Penalized For Creating Gender-Diverse Boards

Forbes, November 21, 2019

In theory, a company should be intrinsically motivated to create a gender-diverse board of directors. More diversity means more ideas, competing views, and new perspectives. In practice, it’s a different story. New research appearing in the journal Organizational Science finds that firms can pay a steep price for their efforts to increase board diversity.

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