BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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When Ashley Hardin graduated from Brooks Institute of Photography, a former arts college in California, she was saddled with more than $150,000 in student debt.
CATONSVILLE, MD, November 6, 2019 – INFORMS, the largest international association of operations research (O.R.) and analytics professionals and students, set an organization record at its 2019 Annual Meeting in Seattle, Washington last month. Academic and industry professionals from around the world made up the largest meeting in INFORMS history consisting of 7,330 attendees, which is a more than 18% increase from last year.
Using online browsing records is only slightly more effective at tailoring marketing campaigns to specific audiences than simply randomizing messaging, a new study suggests.
For emergency workers like firefighters, police officers and ambulance crews, responding to traumatic situations can take an emotional and psychological toll, contributing to difficulties like professional burnout, post-traumatic stress disorder and depression.
CATONSVILLE, MD, November 4, 2019 – It’s no longer news that our data is for sale. Data brokers often use online browsing records to create digital consumer profiles that are then sold to marketers as pre-defined audiences for targeted advertising.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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