News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

AI-Powered Tech Supercharges Ocean Cleanup, Boosting Plastic Collection by 60%
News Release

BALTIMORE, MD, April 23, 2025 – As plastic pollution in the world’s oceans reaches critical levels, groundbreaking new research reveals how artificial intelligence-driven algorithms can dramatically accelerate plastic waste removal – boosting efficiency by more than 60%.

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China’s rare earth minerals power the modern world. Banning their export could destroy it
Media Coverage

Beijing has a virtual monopoly on rare earth minerals—the materials that power everything from military planes to your electric toothbrush.

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Trump’s tech tariff confusion
Media Coverage
The Trump administration’s back-and-forth moves on tariffs for technology products are stirring confusion in a sector heavily reliant on global supply chains.  
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INFORMS
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Friends’ online influence increases ecommerce purchases by over 60%

News Release, August 25, 2015

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

Sales staff: Setting prices centrally, with optimization yields higher profits than local pricing

News Release, August 13, 2015

CATONSVILLE, MD, August 13, 2015 – A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques and limits local sales discretion improves profits still further, by an additional 20%. The research appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

Why Companies Should Respond When Twitter Rage Spikes

August 12, 2015

A new study finds that once a business responds to a specific grievance on Twitter, it could also open the floodgates to more criticism. But that doesn't mean brands should clam up when an issue arises. Twitter can be a helpful tool for companies hoping to regain the trust of unhappy patrons, and responding to customers on public forums is better than not responding at all. In fact, reaching out can greatly improve the way people think about a company.

"It’s still worthwhile to respond to complaints, because the net effect is still effective. [People] are more likely to complain because they expect the company will help [them] more,” study co-author Liye Ma, a professor at the Robert H. Smith School of Business at the University of Maryland, told The Huffington Post. 

The study, published in the journal Marketing Science, a branch of the Institute for Operations Research and the Management Sciences, focused on customers’ perceptions of companies and how the relationship changes over time.

How Statistics (and O.R) Guided One INFORMS Member Through Cancer - and The Price is Right

How Statistics (and O.R) Guided One INFORMS Member Through Cancer - and The Price is Right

August 12, 2015

...host Drew Carey announced the Kia’s actual price: $16,232. Amid audience cheers, he turned to me and smiled. “Congratulations, Elisa! You just won a new car! You are so lucky!”

Indeed, as I had learned two months earlier, I am exceptionally talented at hitting low probabilities. This episode of “The Price Is Right” was a special aimed at raising breast cancer awareness, and I had just been diagnosed, at 33, with a particularly aggressive type of breast cancer known as triple-negative. Would I survive, and how? Numbers, as usual, contained the answer. While they governed countless choices surrounding surgery, chemotherapy and radiation, they had also just won me a new car.

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