News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Partnership with US scholars helps keep Ukraine HE alive

Partnership with US scholars helps keep Ukraine HE alive

University World News, November 29, 2023

On more than one occasion during the past year and a half, University of Massachusetts Amherst (UMass) Professor Anna Nagurney has found herself sitting in her office in the picturesque Massachusetts town on Zoom calls mentoring researchers and scholars affiliated with the Kyiv School of Economics (KSE) who were sheltering from Russian missiles in the university’s bomb shelter.

Study finds your profile picture plays a significant role in whether you get hired

Study finds your profile picture plays a significant role in whether you get hired

Tech Codex, November 28, 2023

A study has found that your online profile picture may play a key role in whether you get hired. The study also found that if your profile photo suggests you “look the part,” those hiring you as an employee or freelancer may be more likely to give that more weight than lower ratings, lack of certifications and a fewer number of reviews than your close competitors.

Will supply meet demand this holiday shopping season?

Will supply meet demand this holiday shopping season?

KPCW, November 27, 2023

Over the course of this year, several analysts have reported that online retailers are coming down off of their peak sales seen during the pandemic. So, what does this mean to the supply chain, and shopping habits going into the busy 2023 holiday shopping season?

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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