News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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NewHydrogen CEO Steve Hill Discusses Hydrogen’s Role in Future Fuels with Georgia Tech Energy and Environment Expert

NewHydrogen CEO Steve Hill Discusses Hydrogen’s Role in Future Fuels with Georgia Tech Energy and Environment Expert

The Associated Press, December 19, 2023

SANTA CLARITA, Calif., Dec. 19, 2023 (GLOBE NEWSWIRE) -- NewHydrogen, Inc. (OTCMKTS:NEWH), the developer of a breakthrough technology that uses clean energy and water to produce the world’s cheapest green hydrogen, today announced that in a recent podcast the Company’s CEO Steve Hill spoke with Dr. Valerie M. Thomas, Georgia Tech Andersen Interface Chair of Natural Systems in the H. Milton Stewart School of Industrial and Systems Engineering and in the School of Public Policy regarding the challenges and opportunities in evaluating the carbon footprint of different fuels. Their discussion provided a comprehensive overview of the current state and future possibilities of hydrogen as a pivotal component in the global transition to sustainable energy.

Brace Yourself: An Avalanche of Recalls is Coming

Brace Yourself: An Avalanche of Recalls is Coming

Motor Biscuit, December 15, 2023

I have a prediction: we’re about to see a record number of vehicles recalled. Why? Because recalls tend to “trend” or come in clusters. When a company that rarely issues recalls–such as Tesla–announces one, many automakers follow suit for a surprising reason.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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