News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Red means stop, green means go, but NCSU researchers propose fourth signal color for autonomous vehicles

Red means stop, green means go, but NCSU researchers propose fourth signal color for autonomous vehicles

WRAL, February 7, 2023

RALEIGH – At a traffic light, red means stop and green means go. But transportation engineers at North Carolina State University are now proposing a “white light,” which would enable autonomous vehicles to help control traffic flow – and let human drivers know what’s going on. In computational simulations, the new approach significantly improves travel time through intersections and reduces fuel consumption.

Severe Weather Straining Electrical Grids: New Research Mitigates Demand Surges, Increasing Grid Reliability and Reducing Costs

Severe Weather Straining Electrical Grids: New Research Mitigates Demand Surges, Increasing Grid Reliability and Reducing Costs

News Release, February 8, 2023

BALTIMORE, MD, February 8, 2023 – Concerns are mounting among policymakers and utility companies amid the impact of severe weather on the nation’s electrical grids. In recent months, electrical grids in Texas have been tested to the point of near failure. So it seems like perfect timing that new research in the INFORMS journal Management Science identifies a new method that provides the best way to utilize “direct load control contracts” to mitigate electricity demand surges, increase grid reliability and reduce electricity cost. All of this right down to the individual household.

New Ways to Deal with Host-Destination Controversies

New Ways to Deal with Host-Destination Controversies

INFORMA, February 1, 2023

ASAE has developed a tool to determine whether laws in host cities conflict with an association’s values. Meanwhile, SocialOffset.org helps associations counter the effect of local laws they oppose—without resorting to boycotts.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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