BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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PORTLAND, Ore. (KOIN) – Traffic, road conditions and the cost of vehicle maintenance are all things that can make drivers grip the steering wheel a bit tighter. These conditions vary across states for a variety of reasons including population, weather and government investments.
Fake reviews have become an all-too-common problem for online shoppers, and it can be hard to know who to trust. Let’s dive into the world of fake reviews and explore where they come from, who writes them, and how they impact consumers. We’ll also examine what governments and companies are doing to fix the problem, and how to protect yourself.
ChatGPT is the latest artificial intelligence disrupter. It provides informed answers to questions, generating text with the capability of creating essays around topics. The tool employs machine learning to produce such text and mimic human conversation.
How can a sports team win off the field with variable ticket pricing strategies? A new study in the INFORMS journal Management Science sheds light on the adoption of variable pricing increases in primary market ticket sales by looking at National Football League (NFL) ticket markets.
Data drives efficiencies, increases profitability, and bolsters innovation. Yet analytics skills remain outside the wheelhouse of many business leaders, who don’t always have a clear view of what data sources and analyses are necessary to formulate the insights they are seeking.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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