News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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For Female Founders, Fundraising Only from Female VCs Comes at a Cost

For Female Founders, Fundraising Only from Female VCs Comes at a Cost

Harvard Business Review, February 1, 2023

According to recent reports, women-led startups receive less than 3% of all VC investments. In response, many leaders have advocated for getting women more involved in venture financing, since studies have shown that female investors are more likely than...more...

When You Buy at a Discount Online, Are You Really Paying More?

When You Buy at a Discount Online, Are You Really Paying More?

News Release, February 3, 2023

BALTIMORE, MD, February 3, 2023 – A study published in a recent issue of INFORMS journal Marketing Science has found evidence of a questionable practice that tricks consumers into thinking they are getting a discount when they are actually paying more.

Erin Real: Big pharma is raising the prices on nearly 1,000 drugs.

Erin Real: Big pharma is raising the prices on nearly 1,000 drugs.

iHeart Radio, January 31, 2023

Jeff Angelo: U.S. to end COVID-19 emergency declarations on May 11 and a talk about the Vaccine. Iowa Attorney General Brenna Bird: The fight against fentanyl in Iowa. Professor Zachary Collier: Memory chip prices are actually going DOWN! Could prices on electronics follow?

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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