News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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What Goes into a Retailer’s Decision to Lower Prices?

What Goes into a Retailer’s Decision to Lower Prices?

Western Grocer, December 12, 2022

Holiday shoppers are finding that discounts among some of the items on their shopping lists are a little easier to find this year due to higher inventories at retailers, along with slowing demand due to inflation and certain recessionary economic conditions. At the same time, they may also notice that some retailers are slower to reduce prices to generate sales.

Pediatric drug shortages are frustrating caregivers

Pediatric drug shortages are frustrating caregivers

Yahoo! News, December 12, 2022

Sue Laridis recently tried to buy cough medicine for her grandson. “I just couldn’t find it,” she said. “Nobody has anything. It’s like even at the grocery stores. It’s getting ridiculous.”

From Gifts To Groceries: How To Save Amid High Inflation

From Gifts To Groceries: How To Save Amid High Inflation

The Today Show, December 9, 2022

Whether you're shopping for gifts or groceries, this is one of the most expensive holiday seasons ever. But there are still ways to save. NBC’s Vicky Nguyen reports for TODAY on how to save ahead of the shopping rush.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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