News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Supply Chain Movement 47 | Resilience & Systems

Supply Chain Movement 47 | Resilience & Systems

Supply Chain Movement, December 2, 2022

In 1994, the founder of Interface, a manufacturer of carpet, rubber and vinyl tiles, launched ‘Mission Zero’ and set himself the goal of eliminating the company’s negative impact on the planet by 2020. He succeeded, which meant it’s time for a new initiative: Climate Take Back, aimed at helping to reverse global warming. One of its pillars is to use CO2 as a resource and raw material rather than viewing it as an enemy. This has huge implications for products, and thus for the total supply chain. How is Eline Oudenbroek, VP of Operations, leading the organization through all these changes?

New Research Develops a Model for Political Redistricting that Optimizes Political Fairness

New Research Develops a Model for Political Redistricting that Optimizes Political Fairness

News Release, December 5, 2022

Political redistricting is a problem of national interest with consequences to electoral representation. It is a decennial process of redrawing the boundaries of congressional and state legislative districts, and can affect a wide range of stakeholders, including the voters, candidates and political parties. New research in the INFORMS journal Operations Research introduces a model that can be adopted for a redistricting process that explicitly focuses on political fairness.

How big of an effect do boycotts have on brand sales?

How big of an effect do boycotts have on brand sales?

The Print, November 27, 2022

Baltimore [US], November 27 (ANI): The chief executive officer of ‘Goya’, a sizable Latin food brand in the US, publicly complimented and endorsed then-president Donald Trump during a campaign rally during the 2020 U.S. presidential election. Both a boycott and a counter-boycott movement in favor of the brand were started in response to the comments.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine