News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Why The Biden-Trump Debate Could Takeover Social Media

Why The Biden-Trump Debate Could Takeover Social Media

Forbes, June 27, 2024

President Joe Biden and former President Donald Trump will face off on Thursday night in a 90-minute debate—but regardless of what either man says on stage, it won't likely change the opinion of many of their supporters and detractors on social media.

The 700 Club - June 26, 2024

The 700 Club - June 26, 2024

CBN, June 26, 2024

Journey inside the stories and real-life adventures of New York Times best-selling author Mitch Albom. Plus, she’s been called the fastest woman in the world. Two-time Olympic gold medalist Sydney McLaughlin on today’s 700 Club.

Sheldon H. Jacobson: Should skiplagging to get a cheaper flight be banned?

Sheldon H. Jacobson: Should skiplagging to get a cheaper flight be banned?

Chicago Tribune, June 21, 2024

Airlines use a complex system to price their tickets. This complexity means that it is highly likely that the prices paid for most tickets on any given flight are different. Such price differences are a consequence of the hub-and-spoke system used by legacy airlines such as Delta, United and American and dynamic pricing models that squeeze every last dollar out of every seat to make it more likely for airlines to stay profitable.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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