News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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To make effective AI policy you must trust those who’ve been there

To make effective AI policy you must trust those who’ve been there

Federal News Network, June 11, 2024

On March 28, the White House took a pretty big step toward establishing a broader national policy on artificial intelligence when it issued a memorandum on how the federal government will manage it. It established new federal agency requirements and guidance for AI governance, innovation and risk management. All of this is in keeping with the AI in Government Act of 2020, the Advancing American AI Act, and the President’s executive order on the “Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.”  

Paying student-athletes opens an expensive can of worms for universities

Paying student-athletes opens an expensive can of worms for universities

The Hill, June 11, 2024

The House v. NCAA settlement paves the way for student-athletes to be paid for competing in intercollegiate sports. This has created an environment of anxiety and uncertainty around how to implement such a new compensation model. Universities already have a model in placing for paying students, however; the question is whether they should use it for this purpose. 

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