News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Using AI for public impact: Insights from Dr. Soroush Saghafian

Using AI for public impact: Insights from Dr. Soroush Saghafian

Fast Company, May 15, 2024

In the current era of artificial intelligence (AI) reshaping industries worldwide, integrating AI in healthcare, public policy, and business is paramount. Dr. Soroush Saghafian, the visionary founder and director of the Public Impact Analytics Science Lab (PIAS-Lab) at Harvard, is a key figure at this intersection. His pioneering work as a Harvard professor involves developing, integrating, and using appropriate analytical tools in operations research, management science, machine learning and big datadecision-makingstatistics, AI, and related fields has profoundly impacted societal outcomes. 

The capabilities and limitations and LLMs

The capabilities and limitations and LLMs

Quirks, May 14, 2024

Large language models (LLMs) have brought about advances in artificial intelligence that few researchers thought possible before, at least so soon. ChatGPT set records for its fastest-growing user base in internet history a mere two months after its release to the public. Now there’s frequent talk about the inevitability of artificial general intelligence, where machines have the same types of abilities as humans. Before we get too excited though, we must be mindful of both what LLMs can’t do and what they do that is undesirable.      

Decision Science Digest: May 29, 2024

Decision Science Digest: May 29, 2024

News Release, May 29, 2024

BALTIMORE, MD, May 29, 2024 –

 

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Short Videos or Longer Videos? What Content Length Restrictions Reveal About Consumer Behavior on TikTok (INFORMS journal Management Science)
  • Hidden Dealer Markups on Auto Financings Reveals Obvious Gender/Racial Bias (INFORMS journal Marketing Science)
  • The Power of Personal Beliefs on Tech Adoption (INFORMS journal Management Science)
  • Creating Equity in Electricity? Solar Options are Causing Price Hikes for Electricity Customers, New Research Finds a Solution (INFORMS journal Operations Research)

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