News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Decision Science Digest: June 18, 2024

Decision Science Digest: June 18, 2024

News Release, June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
But Are You Happy?

But Are You Happy?

News Release, June 18, 2024

BALTIMORE, MD, June 18, 2024 – Advertising has long been known to depict a virtual reality of life leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism.

Fast food chains launch ‘value menu’ war after cost complaints. Will it last?

Fast food chains launch ‘value menu’ war after cost complaints. Will it last?

Los Angeles Times, June 17, 2024

Millions of American families are hitting the road to start summer vacation, and ordering food on the run tends to be par for the course. It couldn’t come at a better time. Fast food joints are in the midst of a budget-meal war, offering promotions to lure customers back to their restaurants despite inflation woes and a minimum-wage increase in California and other states.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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