News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Coronavirus Shutdowns: Economists Look for Better Answers

Coronavirus Shutdowns: Economists Look for Better Answers

The New York Times, June 6, 2020

As Covid-19 cases took off in New York in March, Gov. Andrew M. Cuomo imposed a lockdown of nonessential businesses to slow the spread of the coronavirus, calling it “the most drastic action we can take.” Now researchers say more targeted approaches — in New York and elsewhere — might have protected public health with less economic pain.

A Second Wave of Coronavirus Could Mean a Devastating Fall

A Second Wave of Coronavirus Could Mean a Devastating Fall

Government Technology, June 5, 2020

In the fight against the coronavirus, assuming the best-case scenario — the population continuing to maintain social distancing and hand hygiene; keeping the elderly protected by sheltering in place; wearing masks; robust testing; and “really good contact tracing” — we’ll see the virus smolder. Absent that good behavior, we may see a potentially devastating second wave in the fall.

Amid Reopenings and Street Protests, Coronavirus Transmission Remains High in Much of the U.S.

Amid Reopenings and Street Protests, Coronavirus Transmission Remains High in Much of the U.S.

The Washington Post, June 5, 2020

The coronavirus appears to be in retreat in regions that moved decisively to contain it after being hit hard, including New York and New Jersey. But the virus is persisting — and, in some places, spreading aggressively — in parts of the South, Midwest and West, including in states that were among the last to impose shutdowns and the first to lift them.

You May Be Able To Have A Barbecue This Summer, But It Will Take Some Planning And Precautions

You May Be Able To Have A Barbecue This Summer, But It Will Take Some Planning And Precautions

Delish, June 5, 2020

As summer approaches and the weather gets warmer, you might be wondering how many of your typical activities can go on as planned right now given the COVID-19 pandemic. Though outdoor activities are generally safer than indoor ones, anything where you come in direct contact with other people will generally drive the risk of infection up.

So while you may feel OK about going for a bike ride or running on an empty trail, how about our favorite summer pastime: barbecues? We consulted an expert to see when and if you can fire up the grill with peace of mind this summer.

How Data Collection During the Country’s Reopening Can Accelerate Return to Normalcy

How Data Collection During the Country’s Reopening Can Accelerate Return to Normalcy

Inside Big Data, June 6, 2020

There is light at the end of the coronavirus tunnel. States like California have released their phased reopening plans and others, like Georgia, have already started reopening their states. In these phased responses, the first phase has typically consisted of reopening  lower-risk businesses and venues. Voluntary compliance with virus transmission mitigation practices like hand washing, social distancing and face mask use has been in everyone’s best interest and will continue to be since a resurgence of cases may lead governors to reinstate shelter-in-place orders, effectively squelching any economic rebounds. With that said, every state reopening represents an opportunity to collect data and identify best practices that can benefit other states.  

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