News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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COVID-19 pandemic modeling is fraught with uncertainties

COVID-19 pandemic modeling is fraught with uncertainties

Physics Today, June 1, 2020

A self-described optimist, Pinar Keskinocak doesn’t like to be the bearer of bad news. But the model she codeveloped at Georgia Tech of the COVID-19 pandemic in that state paints a “really bleak” picture of what lies ahead when physical distancing slowly erodes after shelter-in-place and stay-at-home orders end.

As Postponed Surgeries Resume, Can U.S. Hospitals Handle the Strain?

As Postponed Surgeries Resume, Can U.S. Hospitals Handle the Strain?

US News & World Report, June 1, 2020

MONDAY, June 1, 2020 (HealthDay News) -- For months, the coronavirus pandemic forced hospitals to delay elective surgeries as doctors turned their attention to treating COVID-19 patients, but the spigots on non-urgent procedures are about to reopen.

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