News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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COVID-19 pandemic modeling is fraught with uncertainties

COVID-19 pandemic modeling is fraught with uncertainties

Physics Today, May 21, 2020

A self-described optimist, Pinar Keskinocak doesn’t like to be the bearer of bad news. But the model she codeveloped at Georgia Tech of the COVID-19 pandemic in that state paints a “really bleak” picture of what lies ahead when physical distancing slowly erodes after shelter-in-place and stay-at-home orders end.

Temperature checks for airplane passengers: A bad idea

Temperature checks for airplane passengers: A bad idea

New York Daily News, May 20, 2020

This just in: The Transportation Security Administration (TSA) announced they are preparing to start taking passengers’ temperatures as a way to move forward and help increase safety and prevent COVID-19 infected passengers from boarding airplanes. While this sounds good in theory, it will do nothing to make air travel safer for passengers. 

So you really want to see your friends? Here’s how to assess the risk

So you really want to see your friends? Here’s how to assess the risk

Pacific San Diego, May 19, 2020

Your willpower is fraying. Mine is too. For two months we’ve been good. We’ve Zoomed. We’ve FaceTimed. We’ve waved at neighbors from across the street and behind the fence. But enough is enough. We want to see friends and family in real life.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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