News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Cellphone Data Illustrates Where Ohioans Stayed Home

Cellphone Data Illustrates Where Ohioans Stayed Home

Government Technology, May 18, 2020

The non-identifiable cellphone data for 16 million Americans shows patterns in where people live and how often they left their homes in February, March, April and May — before, during and after the height of the crisis.

So you Really Want to See your Friends? Here’s how to Assess the Risk

So you Really Want to See your Friends? Here’s how to Assess the Risk

Los Angeles Times, May 18, 2020

Your willpower is fraying. Mine is too.For two months we’ve been good. We’ve Zoomed. We’ve FaceTimed. We’ve waved at neighbors from across the street and behind the fence.But enough is enough. We want to see friends and family in real life.Now many of us are allowing cracks to form in our protective coronavirus fortresses, crossing our fingers while doing our best to mitigate the risk.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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