News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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Here’s how the coronavirus could change supply chains

Here’s how the coronavirus could change supply chains

Share America, April 23, 2020

The novel coronavirus pandemic is forcing factories around the world to slow or cease production. This reduced output is disrupting global supply chains that normally keep countries supplied with everything from medicine to garlic to socks.

What is the US’ single greatest weakness in regard to pandemic preparedness?

What is the US’ single greatest weakness in regard to pandemic preparedness?

Healio, April 23, 2020

The imbalance between the demand for health care services and the capacity that is available may be the United States’ greatest weakness during this pandemic. Think about how much time is already spent in the ED, how long it takes to make an appointment with a health care provider and how long you spend in the waiting room once you actually go in for your appointment. The demand for medical services will only surge because of the pandemic.

Pandemics and exponential growth

Pandemics and exponential growth

Significance Magazine, April 21, 2020

During his 26 March call into "The Sean Hannity Show" on Fox News, President Donald Trump questioned whether New York state would actually need the tens of thousands of ventilators its state's leaders had estimated would be necessary to deal with its expected number of coronavirus cases. Then, three days later during a briefing at the White House, Trump said: "Something's going on, and you ought to look into it as reporters. Where are the masks going? Are they going out the back door? How do you go from 10,000 to 300,000?"

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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