News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Georgia businesses resist governor’s call to reopen

Georgia businesses resist governor’s call to reopen

Financial Times, April 22, 2020

When Georgia’s Republican governor Brian Kemp said he would allow gyms, hair salons, tattoo parlours and other small businesses in the state to reopen on Friday, Paris Campeau had a tough decision to make.

Leveraging AI to Battle This Pandemic — And The Next One

Leveraging AI to Battle This Pandemic — And The Next One

Harvard Business Review, April 20, 2020

Over the past few months the world has experienced a series of Covid-19 outbreaks that have generally followed the same pathway: an initial phase with few infections and limited response, followed by a take-off of the famous epidemic curve accompanied by a country-wide lockdown to flatten the curve.  Then, once the curve peaks, governments have to address what President Trump has called “the biggest decision” of his life: when and how to manage de-confinement.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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