News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Type of Content
Topic
I Want It Now!

I Want It Now!

The Boss Magazine, January 3, 2024

Organizations are rushing to create hyperlocal supply chains by using products that are sourced and made in specific areas, down to a neighborhood level.

PSDcast – Can the AI Pandora be put Back in its Box?

PSDcast – Can the AI Pandora be put Back in its Box?

Power Systems Design, December 3, 2024

­When and where do we sound the privacy alarm with AI? Where do we draw the line? Is it even possible to stop what’s already in motion or do we just have to manage the consequences? And on the line to discuss these issues is Temple professor Subodha Kumar. Subodha is the Founding Director of the Center for Business Analytics and Disruptive Technologies at Temple University’s Fox School of Business.

Embracing vulnerability: The strength of true leaders

Embracing vulnerability: The strength of true leaders

Business Leader, January 3, 2024

Many people are already leaders or want-to-be leaders in their organisation. The combination of aspiration and the belief that “leaders are made, not born” creates an entire industry to serve this huge market.

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Supply Chain

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Healthcare

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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