News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Disney World Implements Psychological Tricks To Lure Guests Into Ride Queues

Disney World Implements Psychological Tricks To Lure Guests Into Ride Queues

Disney Dining, May 6, 2024

Though every part of a Disney World vacation is meant to be magical, most frequent visitors to the parks can think of at least a few things about a Disney trip that are anything but magical. Perhaps one of the most agreed upon of those things is waiting in line for a ride or attraction.

Do you prefer self-serve checkouts?

Do you prefer self-serve checkouts?

The Premier Daily, May 2, 2024

Self-checkout, yes or no? People tend to be divisive on this issue; some use it all the time, and some never do. And for some, it depends on how many items they are buying, using self-checkout for short shopping lists. Meanwhile, some individuals specifically avoid it because they believe that they are taking jobs from human cashiers. 

The Class of 2024 and the Art of Generative AI

The Class of 2024 and the Art of Generative AI

Innovation & Tech Today, May 1, 2024

Imagine standing at the edge of the ocean, the horizon stretching forever. Ahead of you lies adventure and treasure yet to be found. This is the Class of 2024. They face a rapidly changing job market that can feel as moody as the ocean.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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