News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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How to Build a Coronavirus Vaccine Supply Chain

How to Build a Coronavirus Vaccine Supply Chain

Bloomberg Law, July 21, 2020

Behind the news about resurging coronavirus cases and the debate about wearing face coverings in the U.S., a global race is underway to develop Covid-19 vaccine to quell the pandemic. As of July 15, 2020, there were 163 vaccines against the coronavirus and 23 of them were undergoing human trials. Before this race ends, we must start thinking about the endgame. The underlying health risks have prompted the U.S. government to promise delivery of 300 million doses of Covid-19 vaccine by January 2021 under Operation Warp Speed.

Increasing Diversity And Profits? Investors Think Companies Can’t Do Both

Increasing Diversity And Profits? Investors Think Companies Can’t Do Both

Forbes, July 20, 2020

The pandemic has forced many struggling companies to focus on increasing their bottom line. At the same time, recent protests have strengthened the calls for greater diversity at work. And now, according to three studies, there’s evidence that investors don’t think that organizations can do both at the same time. According to three new studies, there’s a belief that a focus on diversity detracts from efforts to maximize shareholder value (it doesn’t).

Canceling the College-Football Season Isn’t Enough

Canceling the College-Football Season Isn’t Enough

The Chronicle of Higher Education, July 20, 2020

The National Collegiate Athletic Association needs to cancel the college-football season. There should be nothing controversial about this statement. After all, Canadian universities canceled fall sports more than a month ago — so has Morehouse College, and so have the Ivies and the entire National Junior College Athletic Association.

'Tremendous Responsibility': Why Illini Don't Release COVID Info

'Tremendous Responsibility': Why Illini Don't Release COVID Info

Illini Inquirer, July 19, 2020

As college athletes have returned to campuses across the country for voluntary workouts over the last six weeks, athletic departments are taking various approaches to how they disclose COVID-19 test results with the public.

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