News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Society's Problems Need Our Best Business Minds

Society's Problems Need Our Best Business Minds

Fortune, July 27, 2020

Good morning. It has been nearly a year since the Business Roundtable released its statement of corporate purpose, putting the interests of employees, customers, communities and the environment on equal footing with shareholders.The change found widespread acceptance among leaders of Fortune 500 companies, and even among investors. Most of the criticism came not from people who disagree with the goals, but rather those who wonder how the words will be translated into action, and what metrics will be used to measure progress and hold companies accountable.

Sheldon H. Jacobson: Women's Intercollegiate Sports Should Get a Green Light This Fall

Sheldon H. Jacobson: Women's Intercollegiate Sports Should Get a Green Light This Fall

Wisconsin State Journal, July 26, 2020

Universities around the nation are preparing not only for students to return to campus in August, but also for their student athletes to start competition. With an abrupt end to spring sports in March brought about by COVID-19, highlighted with the cancellation of March Madness for men’s and women’s basketball, students athletes are hungry to step back onto the court.

MLB Already Has a Coronavirus Outbreak. What Happens Now?

MLB Already Has a Coronavirus Outbreak. What Happens Now?

The Ringer, July 27, 2020

The 2020 MLB season, all four days and 46 games of it, was fun while it lasted. Now the grim reality of the real world is back—not that it ever left, or stopped interfering with the league’s plans—and bringing a coronavirus outbreak with it. An already shortened season might be far shorter than the 60-game format suggests.

Company News: Ampalayanar Nanthakumar Earns Chancellor's Award at SUNY Oswego

Company News: Ampalayanar Nanthakumar Earns Chancellor's Award at SUNY Oswego

Syracuse.com, July 27, 2020

Ampalavanar Nanthakumar earns chancellor’s award for excellence in teaching at State University of New York at Oswego. He is a mathematics professor. Nanthakumar has authored or co-authored more than forty peer-reviewed papers in such journals as the International Journal of Statistics and Probability, Mathematical BioSciences, Journal of Applied Statistical Science, Frontiers in Sociology and American Journal of Mathematical and Management Science.

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