News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Too Fast, Too Furious: Is U.S. Vaccine Development Headed in the Wrong Direction?

Too Fast, Too Furious: Is U.S. Vaccine Development Headed in the Wrong Direction?

Barron's, July 16, 2020

As the novel coronavirus pandemic continues to rage across the U.S., people are yearning for a win after Washington’s spectacular failures to secure adequate supplies of testing kits and personal protective equipment. Success hinges on whether any of the fast-tracked Covid-19 vaccine candidates supported by the almost $10 billion federally funded Operation Warp Speed will save the day. With the aim of getting 300 million doses of safe and effective vaccines delivered by January 2021, the challenge is enormous. 

Facebook Thinks Opinions Don’t Require Facts, How Interesting!

Facebook Thinks Opinions Don’t Require Facts, How Interesting!

CXO Today, July 16, 2020

Last August, five climate scientists were tasked with fact-checking an article on climate change by Climate Feedback, a global network of academics sorting fact from fiction. Under the lens was a piece titled “The Great Failure of the Climatic Model” that appeared in the Washington Examiner. It was gaining popularity on Facebook, which outsourced the fact-checking. 

Study: First Impressions Have Long-Term Impact on Career Success

Study: First Impressions Have Long-Term Impact on Career Success

The Business Journal, July 15, 2020

A study by an accounting professor at Virginia Tech’s Pamplin College of Business shows that first impressions can have a long-term impact on career success. In an article to be published in Management Science, professor Marshall Vance found that first impressions can weight future decisions regarding promotion decisions, even if on-the-job performance “tells a different story.”

Rethinking Professional Meetings and Conferences

Rethinking Professional Meetings and Conferences

Inside Higher Ed, July 16, 2020

Colleges and universities are wrestling with how to reopen their campuses for the fall semester. With social distancing requirements likely in place through the rest of the year, any environment that brings large groups of people together in close proximity can create new opportunities for the coronavirus to flourish.

A Race is on to Make Enough Small Glass Vials to Deliver Coronavirus Vaccine Around the World

A Race is on to Make Enough Small Glass Vials to Deliver Coronavirus Vaccine Around the World

The Washington Post, July 14, 2020

As scientists race to test coronavirus vaccines in humans, a parallel scramble is underway to produce billions of medical-grade vials and syringes that will be needed to inoculate the world’s population. The job of delivering a vaccine to a majority of humans is so vast that global production of pharmaceutical vials needs to be ramped up by 5 to 10 percent within two years, a job the industry says requires immediate preparation and increases in production but is not an
insurmountable challenge. 

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