News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Online Visuals Capture Consumers’ Brand Perceptions

Online Visuals Capture Consumers’ Brand Perceptions

PPAI Media, July 7, 2020

Visual cues are overtaking the text in their messaging in defining online conversations. A new study published by INFORMS, an international association for operations research and analytics professionals, and conducted by researchers from the University of Colorado, the New Economics School in Russia and the University of Washington, found a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.

INFORMS Names Elena Gerstmann Executive Director

INFORMS Names Elena Gerstmann Executive Director

News Release, July 8, 2020

CATONSVILLE, MD – INFORMS, the leading association for operations research and analytics professionals, announced today that Elena Gerstmann, Ph.D., FASAE, CAE, has been named Executive Director effective July 27.

Researchers: NC Could Have 4 Times Number of Reported Coronavirus Infections

Researchers: NC Could Have 4 Times Number of Reported Coronavirus Infections

WRAL, July 6, 2020

Paul Delamater, assistant professor in the Department of Geography at UNC-Chapel Hill, and Julie Swann, head of the Department of Industrial and Systems Engineering at North Carolina State University, have run models about the coronavirus spread in the state and found it's much more extensive than reported but still nowhere near enough to lessen restrictions aimed at limiting it.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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