News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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The Supply Chain and COVID-19

The Supply Chain and COVID-19

WABE, July 13, 2020

Much like the internet isn’t one thing, the supply chain isn’t either. Instead, it’s a complex, symbiotic relationship between consumption and production that, in theory, is supposed to balance out. And usually it does. But when it doesn’t, you get the current toilet paper aisle at your favorite local grocery store with limited supplies. Four months ago, WABE’s host of “All Things Considered,” Jim Burress asked Georgia Institute of Technology’s Pinar Keskinocak to break down the concept of the supply chain. Monday, Keskinocak spoke to Burress again and gave an update, but she started the conversation with a reminder of what exactly the supply chain is.

Can Big Data Analytics Help in Projecting Predictive Model to Curb Coronavirus Spread?

Can Big Data Analytics Help in Projecting Predictive Model to Curb Coronavirus Spread?

International Business Times, July 14, 2020

When the Coronavirus outbreak transformed into a pandemic, government and civic authorities followed the traditional way of quarantine, test, detect, and treat. In Wuhan, China where the virus originated, authorities followed the pattern and were successful. Singapore too tailor-made a similar process and saw positive results.

With COVID-19, Now's No Time to Rest on Our Laurels

With COVID-19, Now's No Time to Rest on Our Laurels

The News-Gazette, July 14, 2020

As we approach the end of the fourth month since COVID-19 arrived in earnest in Illinois, the number of cases in the U.S. has passed 3.2 million, with over 130,000 deaths. Champaign County has now passed 1,000 cases, with 17 deaths to date.

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