News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

INFORMS in the News

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U of I Professor Projects Football Will See 50 Percent COVID Infection Rate, Multiple Deaths

U of I Professor Projects Football Will See 50 Percent COVID Infection Rate, Multiple Deaths

Aledo Times Record, July 12, 2020

Dr. Sheldon Jacobson, a University of Illinois computer science professor, projected last week that there will be multiple deaths and thousands of COVID-19 infections in the population of about 13,000 college football players if the NCAA continues forward with its currently scheduled FBS season. Jacobson told CBS Sports that his model shows that between 30 and 50 percent of FBS players will contract the virus, while three to seven players would be expected to die.

Tech Update: Rental Beast, Delta Media, zavvie, and CoreLogic

Tech Update: Rental Beast, Delta Media, zavvie, and CoreLogic

Real Trends, July 12, 2020

A new service developed for Multiple Listing Services (MLSs) will make up to 8 million rental listings available to real estate agents and brokers nationwide for the first time. Rental Beast, the leading all-in-one online rental listing service, is launching a new program that will enable MLS agents and brokers to connect with more Millennials and tap into $12 billion in annual rental commissions.

Does Financial Education Work? Depends On Who's Talking.

Does Financial Education Work? Depends On Who's Talking.

Indianapolis Recorder, July 9, 2020

Financial education courses are easy to find online, along with countless podcasts, webinars and videos from people who say they understand your financial stress and how to get out of it. Success stories are also easy to find, as any program would want to amplify those, but the aggregate picture appears bleak. Numerous studies seem to show financial literacy programs just don’t work, where almost every measure of what it means to “work” comes down to changing behavior.

 

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