News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Thiel: Coronavirus is About to Own College Ball

Thiel: Coronavirus is About to Own College Ball

SportspressNW.com, July 15, 2020

Jen Cohen is about as earnest, enthusiastic and successful an athletics director as there is in the ruthless world of big-time college sports. As a Tacoma kid, she grew up enthralled by University of Washington sports. Since her 2016 appointment to succeed Scott Woodward as athletics director, she’s been in her dream job.

Where Does Your PPE Come From? A Lack of Transparency is Hurting Americans

Where Does Your PPE Come From? A Lack of Transparency is Hurting Americans

Fast Company, July 15, 2020

The shortage of crucial medical supplies, especially personal protective equipment, has crippled the United States’ ability to quell the COVID-19 pandemic. At least 54,000 nursing home residents and workers have died from COVID-19 in the U.S. as of June 26. This is a staggering number when compared to nursing homes in Hong Kong, which have reported zero deaths despite cramped quarters.

Get Your Flu Vaccine in the Fall

Get Your Flu Vaccine in the Fall

Modern Healthcare, July 15, 2020

Will you be getting a vaccine in the fall? We're not talking about the vaccine you think we are, of course. The most important vaccine that every person should get is for seasonal influenza. 

How Online Marketplaces Can Squeeze More Profits from Third-Party Sales

How Online Marketplaces Can Squeeze More Profits from Third-Party Sales

Forbes India, July 15, 2020

From Amazon to Alibaba, the world’s top online marketplaces sell about $2 trillion in third-party products a year, generating sizeable profits just by opening their websites to other vendors. But many marketplace-style websites may be leaving cash on the table because of how they’re charging vendors to sell their goods online.

Their Finding: College Might be Overestimating How Many Students Can Fit in Classrooms

Atlanta Journal-Constitution, June 26, 2020

Lauren Steimle is an assistant professor and Dima Nazzal is the director of professional practice in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Institute of Technology. Working with an undergraduate and graduate student, they put social distancing plans by colleges to a test and find colleges are overly optimistic about their ability to create social distance in classrooms.

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