BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Two marketing researchers produced a study that reveals that a consumer’s decision on how much to buy in each shopping trip depends on their current inventory and what they expect prices to look like in the near future.
Univ. of Illinois computer science professor Sheldon Jacobson discusses aviation security in the midst of the pandemic.
The rapid spread of the Covid-19 virus is already having a huge impact on the global economy, which is rippling around the world via the long supply chains of major industries.
We live in a time of unprecedented access to information. And in this era of sheltering-in-place around the nation and the globe, the desire for news may be higher than ever—at least for some people. But do we really want all this information, all the time? Some may indeed prefer to think happier thoughts and maintain an (overly) optimistic outlook about the health threat we face. On the other hand, others may prefer not to know what the swings in the market are doing to their retirement savings.
Social distancing is working, but timing and discipline are everything. Those are the takeaways of new research emerging into the effectiveness of mitigation measures aimed at the spreading novel coronavirus that demonstrates communities that acted more quickly and aggressively had better results than those that implemented partial, or gradual measures.
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