BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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The United States' shortage of novel coronavirus test kits is the result of rapidly increasing demand met with a weak national supply chain and disruptive federal regulations.
It becomes clearer and clearer every day how critical and varied are the roles of engineers in the effort to win the battle with COVID-19.
After weeks of pressure from medical providers and public health officials, Missouri Gov. Mike Parson announced Friday that he was issuing a “statewide stay-at-home order for all Missourians.”
Medical product companies, such as those that make pharmaceuticals and medical devices, make recall decisions quite differently when women join their board of directors, a new study finds.
CATONSVILLE, MD – We have all seen the pictures on social media of consumers fighting over toilet tissue, and empty shelves when we venture out to the market because of panic buying by others due to COVID-19 fears. Now, two marketing researchers have completed a study that reveals just what goes into a consumer’s decision-making.
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