News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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From Pandemic Disruption to Global Supply Chain Recovery

From Pandemic Disruption to Global Supply Chain Recovery

YouTube, April 9, 2020

David Simchi-Levi of MIT presents: From Pandemic Disruption to Global Supply Chain Recovery: The rapid spread of the COVID-19 virus is already having a huge impact on the global economy, which is rippling around the world via the long supply chains of major industries. In this webinar we will focus on the need to quickly respond to the challenge. Specifically, we will introduce concepts and methods that supply chain executives can use to (i) identify critical suppliers; (ii) assess the impact of these suppliers on their business; (iii) develop a recovery plan that secures capacity and addresses business challenges.

Why we need more coronavirus tests than we think

Why we need more coronavirus tests than we think

Significance, April 9, 2020

In the US, President Trump has said that testing for novel coronavirus infection will be limited to people who believe they may be infected. But if we only test people who believe they may be infected, we cannot understand how deep the virus has reached into the population. The only way this could is if those who believe they may be infected are representative of the population with respect to novel coronavirus infection. Does anyone believe this is so?

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