News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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COVID-19 and the Supply Chain

COVID-19 and the Supply Chain

University of Massachusetts Amherst, April 9, 2020

If you didn’t know what a supply chain was a month ago, you do now. We are feeling them palpably, through strikes of essential workers, surgical mask shortages, and bleak shelves in the paper-products aisle. Anna Nagurney, John F. Smith Memorial Professor of Operations Management at the UMass Amherst Isenberg School of Management, has spent her career studying supply chains and the impacts of disruptions.

Marketing researchers identify the three most powerful drivers of effective crowdfunding

Marketing researchers identify the three most powerful drivers of effective crowdfunding

Upgrade, April 8, 2020

While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According to the researchers, there are three primary mechanisms that serve as the major drivers of crowdfunding campaigns that yield results.

Seton Hall University Q&A On Covid-19 and the Supply Chain

Seton Hall University Q&A On Covid-19 and the Supply Chain

Global Cold Chain News, April 8, 2020

South Orange, New Jersey, USA: As the world attempts to navigate the uncertain conditions surrounding Covid-19, businesses, medical professionals and government officials have all struggled to maintain appropriate levels of goods – and the services that require those goods. 

“This Is Not Working”

“This Is Not Working”

UCLA Anderson School of Management, April 7, 2020

According to management expert Christopher Tang, the global supply chain is broken

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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