News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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The Healthiest Countries to Live In

The Healthiest Countries to Live In

BBC, April 20, 2020

We talk to doctors and residents in top-ranked nations to understand how they’re managing the virus, and what continued challenges lie ahead for residents.

Controlling The Coronavirus Is Not A Medical Problem

Controlling The Coronavirus Is Not A Medical Problem

Forbes, March 18, 2020

In research that I undertook with my colleagues from Yale University and the University of Texas, we took a deep dive into the decision making of the World Health Organization (WHO) during the Ebola outbreak of 2014–2016. We wanted to compare and contrast its actions against those of Doctors Without Borders over the same period to determine when public health officials should raise the alarm about a global health emergency. Even though the clinical characteristics of the coronavirus are different from those of Ebola, the way public health authorities currently approach and frame the problem of controlling the current epidemic seem quite similar. This should concern us.  

Why the WHO Was Afraid of Crying ‘Pandemic’

Why the WHO Was Afraid of Crying ‘Pandemic’

Yale Insights, March 17, 2020

The World Health Organization has been criticized for being slow to declare a public health emergency and a pandemic as COVID-19 spread. Yale SOM’s Saed Alizamir, with Francis de Véricourt of ESMT and Shouqiang Wang of the University of Texas at Dallas, recently published a study that uses game theory to play out the tradeoffs that the WHO and other public agencies face as they try to give timely warnings while maintaining their credibility. We asked them what their findings say about the response to COVID-19.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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