News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Engineers Offer DIY Solutions to Coronavirus Equipment Shortages

Engineers Offer DIY Solutions to Coronavirus Equipment Shortages

Scientific American, April 20, 2020

The world is in desperate need of protective gear to keep health care workers safe and ventilators to help severely ill COVID-19 patients breathe. In the face of massively increased demand and stalled supply chains, engineers are scrambling to redesign equipment so it can be produced outside of specialized factories.

A Second Phase of Coronavirus

A Second Phase of Coronavirus

WTOP , April 19, 2020

INFORMS member Julie Swann speaks to how to prepare for a second phase of Covid-19 on WTOP Sunday morning.

Risk of reopening the country

Risk of reopening the country

Scripps, April 18, 2020

The reality is reopening parts of the country doesn’t mean that more closures could happen later. Sheldon Jacobson a risk assessment expert and computer science professor at the University of Illinois explains the risk and consideration going into the these decisions.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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