News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Professor Sheldon Jacobson on reducing Covid risks at airports

Professor Sheldon Jacobson on reducing Covid risks at airports

Travel Weekly, April 21, 2020

Mitigating Covid-19 transmission risks aboard aircraft has been a major focal point during the current crisis. But before passengers even reach their gates, they have to navigate often crowded TSA security checkpoints. When stay-at-home orders and travel restrictions begin to lift, concerns about social distancing are likely to continue for a period. Aviation editor Robert Silk spoke with Sheldon Jacobson, a University of Illinois computer science professor whose research has included the foundational analysis of what became the TSA PreCheck program, about what can be done to reduce checkpoint risks.

What Happens If U.S. Reopens Too Fast? Documents Show Federal Coronavirus Projections

What Happens If U.S. Reopens Too Fast? Documents Show Federal Coronavirus Projections

NPR, April 21, 2020

Federal health officials estimated in early April that more than 300,000 Americans could die from COVID-19 if all social distancing measures are abandoned, and later estimates pushed the possible death toll even higher, according to documents obtained by the Center for Public Integrity. Some outside experts say even that grim outlook may be too optimistic.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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