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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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OPINION: From a pandemic to a stronger healthcare system

OPINION: From a pandemic to a stronger healthcare system

Technician, April 16, 2020

If colleges billed their students at the end of four years and didn't show us prices beforehand, it would wreck mass chaos. Or if airlines billed us at the end of flights and did not show us prices, it would lead to unstable markets. Both cases would enable price gouging and ultimately pricing failure. Our healthcare is designed around a similar consumerist regime and a global pandemic exposes the inequities of our healthcare system. 

How COVID-19 Is Wreaking Havoc On Our Ability To Make Things — Including Vaccines

How COVID-19 Is Wreaking Havoc On Our Ability To Make Things — Including Vaccines

Fivethirtyeight, April 15, 2020

So far, Australia has been doing pretty well in the fight against COVID-19. Using a combination of social distancing, tight travel restrictions and contact tracing, the country has kept its death toll under 100 people and seems to be leveling off its new cases. It’s even managed to avoid closing schools. But despite the relatively minor impact the novel coronavirus has had on life in Australia, medical workers are still running low on masks, gloves and gowns.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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