News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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We can make better decisions in our fight against coronavirus. Here's how.

We can make better decisions in our fight against coronavirus. Here's how.

Detroit Free Press, April 10, 2020

I am an industrial engineer who studies health systems and how people make decisions under uncertainty. Engineers like me build models precisely to understand events like the global coronavirus pandemic and its impact on the economy, the supply chain, our education system and our health system. While the popular press has discussed epidemiological models to help us understand how the disease spreads and when cases might peak, my area of modeling can help us make better decisions and better policy.

Desperate for supplies, some hospitals turn to ‘gray market’

Desperate for supplies, some hospitals turn to ‘gray market’

Atlanta Journal Constitution, April 14, 2020

It seemed like an offer that couldn’t be refused. Georgia would be able to get a million medical masks from Shanghai. “I have a businessman,’’ the sender wrote, “that can get an airplane full of medical mask (sic) every other day.”

COVID-19 is still spreading — is your city ready?

COVID-19 is still spreading — is your city ready?

The Hill, April 15, 2020

While the coronavirus has hit the United States with a vengeance, some lucky cities have escaped unharmed thus far. However, even if your city has 0 or few known cases, the threat COVID-19 poses remains large. We all need to be prepared for the next phase of this pandemic that’s looming around the corner, which will likely spread more widely within states, hitting areas that have so far been unscathed.  

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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